Nellie Quats Collaboration

Nellie Quats is a London based children's clothing company, specialising in beautifully handmade clothes for little girls. I have admired NQ for a few years. Their clothes are simple, versatile yet playful and made mostly using Liberty fabric and linen. When it comes to choosing pieces for my little girls I do my best to shop independent and support small brands like NQ. Their ethos of ‘slowing down the fast pace throw-away fashion industry’ and the idea of classic, long lasting, good quality products to be worn and passed down, resonates with me as a mother and a consumer. So when Elinor - the founder and the creative director of NQ approached me for a collaboration I didn’t think twice and jumped at the chance.

Elinor wanted a little festive mood to the photographs so I made a couple of wreaths and brought some of our Christmas decorations out of the storage. We read festive books, decorated a small potted tree and danced to the Christmas classics. Maya and Chloe are both wearing Special Edition Ring O' Roses Christmas Dresses in Liberty Strawberry Thief print by Nellie Quats and gorgeous velvet bows in the prettiest shade of pink by Ditsy Dot .

Besides taking photos of the beautiful dresses and accessories being modelled, I also decided to make a short film as I feel it adds something special to the overall mood of the photoshoot.

Elinor’s endless energy and vision for Nellie Quats is so inspiring. It was an honour to work with her and I do hope that our paths cross again sometime soon.

If you’re interested in working together to create some beautiful content for your business, please do get in touch.

Lola Jones